Photography News

Recapping PHOTOPLUS 2019: New Gear and Photo Business Insights

November 21, 2019

By PDN Editors

© PWP Studio

Condé Nast Visuals Director Amber Venerable (left) and photographer Heather Hazzan discuss the photographer-client relationship and their longstanding collaboration in the PDN's 30 Creators' Lounge at PHOTOPLUS 2019.

More than 19,000 people attended PHOTOPLUS 2019 in New York City, where they were able to learn about the latest imaging equipment and technology, and gain insights from some of the leading photographers and visual storytellers in the media, advertising and fine-art industries. Photo District News editors were on-hand speaking with manufacturers about the new and forthcoming cameras, lenses, lighting equipment, printers, papers and accessories. PDN also hosted a series of talks by photographers, photo editors and others, about the business of professional photography today. Those talks took place in the Tamron-sponsored PDN’s 30 Creators’ Lounge, which featured photographers we have profiled in our annual PDN’s 30 special issue of emerging photographers chosen by the editors. Here are a few of the highlights from the weekend.

Top Photography Gear at PHOTOPLUS

6 of the Best Lighting Solutions to Debut at PHOTOPLUS
Several lighting manufacturers chose to debut new equipment at PHOTOPLUS 2019. Top new lighting products included LitraStudio’s new LED; Westcott’s flagship FJ400 monolight; the Arri Orbiter lighting system; Rotolight’s Titan X2 panel; the hyper-compact Lume Cube 2.0; and Chimera’s Panel Lantern.

Top 6 Printing, Paper and Post Solutions from PHOTOPLUS
The best new photographic printing solutions were on display at PHOTOPLUS, including Epson’s new SureColor P-Series Printers; new natural photo papers from Hahnemühle made from hemp and agave; and Canson’s Baryta Photographique papers. Artificial Intelligence features were highlighted in new post-production software debuts, including Skylum’s Luminar 4. EIZO showed off three of its ColorEdge Monitors. And Drobo featured its 8D storage system.

Top 5 Lenses and Optics at PHOTOPLUS 2019
Several excellent lenses and optics were on-hand at PHOTOPLUS, including Nikon’s fastest lens ever, the NIKKOR Z 58mm f/0.95 S Noct; Lensbaby’s OMNI Creative Filter system; the Zeiss Batis lenses; three new Tamron primes; and a wearable, fast-swap systems for lenses from GoWing USA.

Lessons from Pro Photographers at PHOTOPLUS

Sara Macel and Danna Singer on Forging a Fine-Art Career
In a lively conversation at the PDN’s 30 Creators’ Lounge at PHOTOPLUS, photographers Sara Macel and Danna Singer discussed how they established their fine-art careers. They shared lessons they have learned about sharing their work with collectors and editors, approaching strangers to make photos and handling rejection.

Writing Treatments and Managing Ad Clients’ Expectations: Adrian Mueller and Winnie Au Share their Insights
Photographers Adrian Mueller and Winnie Au shared their advice about how to win advertising assignments. Their presentation in the Creators’ Lounge (sponsored by Tamron) focused on how to prepare successful treatments, and how to manage the gaps between clients’ budgets and their expectations.

Fine-Art Photographer Elinor Carucci on Her New Book, Midlife, and Photographing Her Teenaged Kids
Elinor Carucci’s photographs offer an intimate, unvarnished view of family life. In her talk at the PDN’s 30 Creators’ Lounge at PHOTOPLUS 2019, Carucci discussed her new book, Midlife; the difference between photographing her family and photographing on assignment fro clients such as People and The New York Times Magazine; and how she will decide which images of her twin children to show—now that they are teenagers.

Related Stories:

5 Must-See Exhibitions on the PHOTOPLUS Show Floor

Must-Sees at PHOTOPLUS 2019

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