© NEIL MASSEY
Heineken global campaign with Wieden & Kennedy Amsterdam.
Hong Kong-based advertising, editorial, documentary photographer Neil Massey has shot a new global campaign/ TV spot for Heineken. The Heineken campaign was shot in Hong Kong and commissioned by Wieden & Kennedy Amsterdam. The Heineken TV spot was directed by Traktor with cinematographer Christopher Doyle. The spot features a single man who embarks on a city adventure with only the missing cards of a mysteriously beautiful woman to guide him. Each card takes him deeper into the neon heart of the city and leads him to the girl of his dreams. See how he does it here. You can also view Massey's website here.