This month the PhotoServe Editors would like to guide our audience to a learning tool that can help with the fantastic opportunities that Social Media and networking offer to connect and promote photographers and creatives to a stronger and more successful business. The first step to using Social Media is knowing how to use it – all the DOs  and Don’ts –  to reap all the benefits. The American Society of  Media Photographers (ASMP), the premier association for the world's most respected and professional photographers, can  provide some of the most informative details to help with career and  smart business choices..

For example, did you know that there are three main types of blogging platforms? WordPress, Blogger and Typepad offer traditional, full-service long-form blogging platforms. Tumblr and Posterous are designed for short-form blogging. Micro-blogging is very popular and the most widely known micro-blog platform is Twitter. Which one is right for you?  

ASMP is a leader in business education for imaging professionals and wants to give you that edge by offering its Social Media Guide: Marketing + More — FREE of charge. This comprehensive, updated resource gives an overview of social networking, tips on starting a blog and ways to use social media to market your business.   To get a copy of the guide, go to ASMP Free Guide.

In the coming months, PhotoServe will be offering more guidance and information from creatives to help the professional photographer community with business decisions as part of our Editor's  Choice column.