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Behind the Lens: The American Way


December 02, 2008 It's refreshing when an agency creative is supportive of local photographers and hires them to shoot major campaigns for big clients. In this instance, the Dallas-based agency TM Advertising had no hesitation in getting Michael Mayo on board to shoot a campaign for American Airlines. [...] in a series of different executions, the AA luggage tag is attached to a hammer, a Chinese takeout box and some towels.

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