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Where The Action Is


December 02, 2008 Making photographs of the sponsored athletes who are the faces of action sports brands means going where they go, and understanding the lifestyle they live, firsthand. The need to travel to difficult locations and get access to athletes creates a natural barrier for photographers trying to get into the industry. Red Bull, Smith Optics and Burton Snowboards are three companies that rely on photography to make the most of their brand's commitment to action sports and the athletes they sponsor.

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