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Right Stuff: Keep On E-mailing


December 02, 2008 Elder, who has offices in San Francisco and New York, is one of the 5,000 people across the nation receiving the Mountain View, California-based shooter's monthly e-mails. Most are art buyers, art directors and creative directors at agencies; designers, creative directors and principals at graphic design firms; and people who handle marketing communications duties at companies that Keep would work with directly. The names come from a personal list he's compiled over time as well as from lists he buys from ADBASE and Agency Access.

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