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Behind the Lens: Hair to [Dye] For


December 02, 2008 To photograph three models and show off their sleek, glossy tresses for a campaign hawking L'Oreal's Féria a "multi-faceted shimmering colour" hair dye. Once the photographer Sarah Silver, who is known for the movement in her fashion and beauty images, came onboard, suddenly a simple hair color shot took on depth, motion and incredible shine. "Sarah's enthusiasm and spirit translated itself into the final images," says McCann Erickson VP/art director Jennifer Alson.

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