Let’s say you’ve got a nice professional website. You picked from our top choices for website building and you’ve got a blog built-in. You’ve even been writing on that blog daily, posting beautiful photos and insightful information about what it means to be a photographer. You’ve done all of this and you still you aren’t getting enough hits. How do you get eyeballs to your site?
One of the best strategies for getting your website seen is guest-blogging. Scratch that, it’s the best strategy for getting your name out there. Here’s why:
It Introduces You To New Readerships
Popular blogs have already done what you are trying to do. They have an established audience that knows what to expect and receives it regularly. If you can convince a popular blog to run a post from you, you instantly introduce yourself to a community of new readers. If you pick a blog that relates to something you are an expert on (like wedding photography, photojournalism, or travel), your content will fit perfectly and readers will be interested in what you have to say. They’re probably going to click to your blog and, provided you have good content (let’s hope you do), you will gained a new reader. Simple as that.
It Creates Backlinks, the Holy Grail of SEO
I’ve written previously about how important backlinks are, but let me stress this again: backlinks are what Google uses to determine how important your website is. For more detailed explanation on how all this works, check out my post on PageRank as well.
When you write a guest-post, that blog will link back to your site. That link is highly valuable. The more quality backlinks you have, the more you will get noticed via search traffic.
Let me stress another word: quality. You don’t want to be guest-blogging on a bad site just to get more backlinks. You want to make sure you guest-blog on sites with great content and a solid, active audience. High-quality blogs are worth more to Google and should be worth more to you.
It Creates A Strong Network Of Bloggers
Blogging is like social media. It is a community. By guest-blogging great content, you are creating a relationship with other bloggers. These bloggers may then want to guest-blog on your site, or may become readers of your site who will actively comment.
As the old saying goes, “You scratch my back, I’ll scratch yours.” It’s no different in the blogging world. Let’s say you write a great guest-post that garners huge web traffic, the blogger you wrote for will be very thankful and very inclined to tout you to their readers.
So get out there and start guest-blogging. Or if you don’t know where to start, stick around for our upcoming tutorial on how to guest blog like a pro.