EMERGING PHOTOGRAPHERS

What Google Means When They Say 'Guest Blogging Is Dead'

Harrison Jacobs



There’s been a lot of talk this week of the “death of guest blogging.” You may have missed the memo, but it goes something like this:

Last week, Matt Cutts, the head of Google’s Webspam team, published a post on his personal blog entitled, “The decay and fall of guest blogging for SEO.” Cutts said that while guest blogging “used to be a respectable thing,” it’s now too spammy. In no uncertain terms, Cutts declared guest-blogging officially done.

This declaration lit up the Search Engine Optimization community. When someone from Google talks, they listen. And then they get outraged. What’s been missed in the reactions to Cutts’ post is paying attention what he’s not saying. He’s not saying that guest-posting all together is finished, just spammy, SEO-purposed guest posting. If your guest blog posts are of high quality, you don’t need to worry too much.

The reasons why you want to get into guest-blogging still apply, as do our tips for how to do it right. However, if you are having people guest-blog on your site, Jen Lopez at Moz.com has a few tips to keep in mind to make sure that you aren’t getting penalized by Google for something someone else is doing.

  1. Make sure the post is entirely original. Plagiarism is a one-way ticket to Google Jail. Search for specific sentences in Google to make sure they haven’t been copied or check the entire page with Copyscape.
  2. Make sure the author is a real person. An easy way to do this is to have them link their work to their social profiles like Facebook, Google+, and Twitter.
  3. Make sure they aren’t one-size-fits-all bloggers. Are they actually people in the photography community? Are they actually photographers? This is a little easier to figure out in our industry. We know how to spot the diehards.
  4. Make sure the places they link in their blog post are legitimate/make sense. If there are links leading to random sites, you’ve likely found a spammer.

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© Holly Andres
PDN July 2014

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