EMERGING PHOTOGRAPHERS

Right Moves: Contacting Your Dream Clients

Myrna Kresh



Myrna Kresh, has 30 years of experience working with emerging and established photographers. Formerly the Executive Director of the Advertising Photographers of New York, Myrna energized and expanded APNY’s Assistant and Emerging Photographer Programs and has a profound understanding of what it really takes to make it as a pro. Myrna is an industry insider, producing and representing visual artists, in their commercial and personal projects.

Dear Right Moves,

I am a student with big plans for big clients one day. First, I’ve got to identify them and get their attention. There must be an easier way to find photo editors than buying a magazine and looking up their name! What do you know “Right Moves” that I don’t?

GPS for Photo Editors Needed

Dear GPS,

You are quite right. There ARE databases for magazines, advertising agencies, corporations, and art galleries with specific names, jobs and interests listed.  They are wonderful databases that can be cross referenced and researched and tracked when you send out an email.

The problem is that they can be costly. It might be a good idea to ask your school if they invest in a database such as ADBASE for students to access. Just don’t say you heard it from me.

Once you’re in the database, create a targeted list of dream clients. Keep the list to not more than 20 clients to keep it doable. Six times a year, send this targeted list a wonderfully printed image protected by an envelope. ONLY send wonderful work. If it’s not wonderful, you’re putting yourself in the wrong gear.

To submit your advice questions to Right Moves, send an email to myrna@myrnak.com.

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