EMERGING PHOTOGRAPHERS

Right Moves: Being Vetted for a Job


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Myrna Kresh has 30 years of experience working with emerging and established photographers. Formerly the Executive Director of the Advertising Photographers of New York, Myrna energized and expanded APNY’s Assistant and Emerging Photographer Programs and has a profound understanding of what it really takes to make it as a pro. Myrna is an industry insider, producing and representing visual artists, in their commercial and personal projects.

Dear Right Moves,
 
I have been a photographer for 6 years.  A few weeks ago I received a phone call from an agency with an amazing project and they wanted me to do it!  I spent hours on the phone with the art buyer talking about how I’d approach the shoot creatively, how long it would take to shoot, and of course she wanted an estimate.  I assumed the job was mine.  Yesterday I called her to ask what was happening with the shoot and she said they had just decided to go with someone else.  

REALLY?  REALLY?  They’re going to go with someone else after sucking up my time and ideas.  REALLY!  This is outrageous, “I’ve got the power and you don’t behavior”.  How do I know NEVER to make this mistake again?

Burned Badly, Yellow Springs, Ohio


Dear Burned Badly,

You never will make this mistake again, at least not in the same way.

What you’re describing to one degree or another is client Standard Operating Procedure.  The client is not playing you, they’re vetting you.  The more they know about how you’ll approach a job the better.  Don’t give away the secrets of HOW you’d do a job, but be generous, and smart in sharing what your creative approach to the job would be, and why your approach is better for them than any of the competition’s.  The client needs to be won over with your thinking as well as estimate.

You don’t “have” the job until it is officially assigned to you – wear that reality like sunglasses, the next time you’re caught in the lights of all those exciting possibilities.

Right Moves

To submit your advice questions to Right Moves, send an email to myrna@myrnak.com.

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